Reuben Brothers’ Jordana Yechiel On the Firm’s Big Bet on Century City
about 8 hours ago
Reuben Brothers is transforming Century City in Los Angeles from a concentrated office district into a luxury residential and experiential destination centered around the Century Plaza development. The project includes the Fairmont Century Plaza hotel with residences, the Park Elm luxury condo tower, restaurants, art galleries, wellness facilities, and a revamped public plaza called the Promenade. The development emphasizes security, community, curated tenants, and futuristic transportation options like a vertiport for eVTOL aircraft. The strategy aims to create a vibrant, 24-hour neighborhood blending work, living, culture, and wellness, inspired by Dubai's International Financial Centre evolution.